The Daring Librarian: QR Code Quest: a Library Scavenger Hunt
(Hey! A girl can dream, right!?) However, if you email me a question that could have been easily answered by searching this blog or by Googling "your desired topic" and "Daring Librarian" I reserve the right be a little snarky and to tease you - gently.Thank you Matt Cutts for the inspiration. Louis Science Center (1) Stephen Abram joyce valenza (1) TL Ning (1) TL smackdown (1) TLChat LIVE (1) TV Studio (1) Taio Cruz (1) Tekye (1) Terry Miller (1) The Blind Side (1) The Mighty Little Librarian (1) Toshiba (1) Towson University (1) Turks and Caicos Islands (1) Twittering (1) U1 Hybrid (1) Unofficial Harry Potter Fan Club (1) Urban Decay (1) Vicki Gunvalson (1) Vlad Gutkovich (1) W00t (1) WBRZ (1) Will Richardson (1) YTouring of London (1) Yeshiva University (1) a dawning era for school librarians (1) a nation without school librarians (1) aaron smith (1) action (1) activity (1) adam bellow (1) aislbalt (1) ala mainstage (1) ala10 (1) alex (1) alex kess (1) alexander skarsgard (1) all about down (1) amazon trade (1) analytics (1) andrea christman (1) android (1) animated (1) anne of green gables (1) anthony bourdain (1) app store (1) apple
Required fields are marked * Name * Email * Website Comment Get Our Newsletter Sign up to receive the latest small business news delivered straight to your inbox. The result of their niche marketing campaign (they know their customer base is mainly comprised of the 15-25 age group) turned into over 200,000 downloads and untold increased customer engagement
QR Codes: Best And Worst Examples Of Mobile Marketing
Despite being around for over a decade, QR codes were a fairly obscure technology until the advent of smartphones made them a fairly common part of modern life. 18 Comments on "The 5 Best (And 5 Worst) Uses Of QR Codes" Chris Cairns August 4, 2011 at 5:32 pm - Reply I like the idea of using it for marketing purposes
I thought it was a pretty cool use of the QR code myself! I hadn't seen anybody else do it and got great responses from those that followed the link...david kong October 21, 2011 at 5:23 PMInteresting, thanks for posting. It would be the same as a Print ad with a web address that just duplicated exactly what the print ad said.So why do that if we can type faster on our phones, and why do it all that way? Just because I made a comparison of level of penetration of knowledge in the medium was to partially illustrate that the audience who does know what they are, and are likely to use them, would be insulted by such a banal usage.Scott Burks October 14, 2011 at 9:42 PMWell ..
How to Make a QR Code in 4 Quick Steps
Consider the AR News App, which lets readers augment a newspaper story into a child-friendly article by downloading an app and hovering over stories with a special marker (sounds pretty close to a QR scanner, doesn't it?). Do some more research on the data behind it, and you'll find it can support either claim if you really want it to: QR codes are dead; long live the QR code
Meisel then continued to tell us that mobile makes anything a digital gateway stating that marketers needs to make sites mobile accessible in order to maximise sales and revenue as most people will use the internet on their mobile devices before making a purchase. Using Birdseye as an example we are shown that using simple methods such as mobile competitions for daily cash give-aways can act as an incentive for consumers to allow companies to contact them via
Android A to Z: Jellybean! 12 Comments Posted by Jerry Hildenbrand on 8 Jun 2012 5:11 pm Jellybean is the name of a delicious hard-shelled confectionery with a soft, even more delicious inside. Android A to Z: Multitasking 17 Comments Posted by Jerry Hildenbrand on 12 Jun 2012 6:37 pm Multitasking is a word you'll hear a lot around here and at other places on the Internet that talk about smartphones or other tech
Augmented reality vs. QR codes: Which delivers most bang for the buck? - Mobile Marketer - Software and technology
On the plus side, QR codes require little effort on the part of the consumer to use and offer a great way to see a product in action before making a purchase. Alex Matthews says:January 8, 2013 at 9:54amHang on, you can't can't compare AR and QR - they may both end in "R" but they're two different types of engagement
QR Code Business Card Generator: Make QR Code Business Cards
Do you really want to give up that much of your skin for a square tattoo? While I like to believe QR code have a home in our society for quite some time, it is likely the technology will vanish in our lifetimes. As the article states, had Marco gotten a true QR code tattooed to his body, it would have needed to be ten centimeters wide in order to function properly
HOW TO: Make Your QR Codes More Beautiful
The mathematical qualities of a QR code and the impact of a clever design can truly elevate a QR code to the point where the code becomes the central artwork of a piece of marketing collateral. An ordinary barcode suddenly becomes a form of artwork, and you can really make a statement with the way you melt boxes together or choose to obstruct aspects of the code
Since the QR-Code technology offers a source for various forms of information (text, pictures, video, audio or combination of them), which can be easily and time independently accessed by consumers, its major influence is expected to be on the marketing mix element, communication. The marketing mix element, promotion deals with encouragement of consumers to buy a product especially with advertising content, whereas the element, communication intends to intensify the promotional efforts with a high level focus on consumer communication
"Visual QR codes don't have to be static, they can be animated -- or even embedded in a video -- to include a visual call to action, like someone inviting you to scan or an avatar winking at you," said Oded Israeli, Visualead's VP for marketing. Israel-based Visualead, which has a heavy China focus and won a startup competition here, lets businesses and designers blend QR codes with photos or art
As we talk of creating the image for the company and how to promote your business in both short and long term aspects, we begin with analyzing the your business requirements. The best advertising campaigns are generally based on the strengths and weaknesses of the business and tend to highlight them in the striking manner to create a great image
How QR Codes Can Grow Your Business Social Media Examiner
The code merely contains data, which in this case is a URL which can be interpreted as a link, you will need a separate website to point it to, which you can buy the server and subscribe to an internet service provider for yourself (low cost, high maintenance) or subscribe to a hosting service and provide your own content (medium cost, medium maintenance) or have someone fill in the blanks for you and subscribe to a full service website host (high cost, zero maintenance, zero control, low satisfaction). I use a code that links to the speaking page on my blog where I host videos of me speaking lives, my speaking calendar, testimonials, contact info, etc, etc
7 Creative Ways Nonprofits Can Use Social Media to Drive Donations
On the Make A Wish Foundation Facebook page, for example, there are several pictures, names, and stories of children who have been touched by the foundation's efforts. With nonprofit conferences such as the National Conference on Volunteering and Service and the Young Nonprofit Professionals Network National Leaders Conference, people clearly want to get together to chat about their nonprofit work, and the folks that are serious enough to go to events like these are serious enough to be using LinkedIn
Business Card QR Codes - Make Unique Business Cards with QR Codes
Welcome to Business Card QR Codes Stuck in the mud with traditional marketing principles? Join the all the recent hype about QR Codes and apply them to your business! The small 2D codes are the newest form of marketing. For now they are more used for the creative aspect, but eventually they will be the main source of sharing and receiving information, and the creative side will be in the hands of the creator
Mobile - Use QR Codes so You Don't Get Thrown Away After Tradeshows : MarketingProfs Article
bizTag will be available to the general business public on January 1st, 2011 at biztag.com The most dynamic and interactive QR Codes in the world!bizTag - Turnkey Mobile-Web Business Solution! by Optify Tue Dec 20, 2011 via web At Optify we have found success in using QR codes at trade shows as well. more Take 10: Use LinkedIn's Newest Features to Boost Your Profile Presented by: Viveka von RosenIn just 10 minutes, LinkedIn expert Viveka von Rosen will share how you can start using LinkedIn's newest features to boost the effectiveness of your profile
But more often, the codes were deployed poorly in spots where they couldn't be scanned, like billboards, or -- perhaps lamest ever -- on license plates. The QR codes did have some brilliant and successful applications, like the mobile-code campaign for an independent music store in Hong Kong that sold music by allowing users to listen to and buy the tunes of 14 bands, half of which sold out their inventory
Please test your designs extensively before adding them to any print campaign as the damage done by frustrating your prospect can easily negate any of the benefits brought by this exciting new technology. At the moment, these creative QR codes only seem to be scanning for the iPhone 4, but you can be guaranteed a multitude of future devices will indefinitely be able to scan them as well
Post Tags Freebies design photoshop News Freebie Tutorials icons tutorial vector Inspiration article patterns quick tip Our Network Of Sites These are a collective of websites, which the Creative Nerds team run which are also awesome design websites. The purpose of car manufacturer was originally to track vehicles during the manufacturing process, and was originally designed to allow components to be scanned at high speed
That makes it easy to use QR codes in my classroom -- and there are many reasons I love using QR codes! What is a QR Code? A Quick Response Code is a digital image that can be scanned without the beam of light needed to scan barcodes at the supermarket. They are often accompanied with a message that says, "For more information scan this code." They can be scanned using one of the many free QR scanner apps available for smartphones and tablets
A rendered image of the QR code hotel The series ends with the most delicious use of barcodes: QKies are German cookies that get a custom code on one side. Make the QR code disappear in the layout One of the main objections against the use of QR codes is that they really stand out and have a big visual impact on the layout
Include a QR code to instantly link to your Facebook, Twitter, or LinkedIn page on print advertisements, direct mail pieces, or even your email signature. Assigning a URL specific to the QR code in the ad with a re-direct is a great way to track how much traffic came to that page through your print advertisement
40 interesting ways to use QR Codes in the classroom
40 Interesting Ways* to Use QR Codes in the Classroom *and tips This work is licensed under a Creative Commons Attribution Noncommercial Share Alike 3.0 License. These could link to online comprehension questions for parents or to websites that children can use to find out more information about the books or to related games that they can play
I am not sure why Dirk thinks you would need to get out of your car? Bill Lyons says: December 20, 2011 at 11:37 pm QC codes are huge! Most real estate professionals are using on their cards, flyers and marketing materials. Mr.Grem says: April 7, 2014 at 4:52 am If you are uncomfortable with video then link to a Vyoo.it listing page where they can then see additional photos and information that would not fit into a single page flyer
As long as the patient takes responsibility for the care of their own information on their own smartphone and does not claim that you did not warn them about the potential for a breach, you should be fine. In addition to a QR code for OTC medications, how about a QR code on a actual prescription that will allow the recipient to scan for lower cost alternatives that are therapeutically equivalent or find the pharmacy geographically closest to them that offers this drug for the lowest cost based on their health plan? Thinking out loud, but what if the QR code on a prescription also triggered an app that reminded you when to take this medicine
This could be anything from train stations and bus stops, to sales in department stores with the latest deals and offers, live events with updated speaker information, or even restaurant specials and booking. Below are some of the most creative, fun and interesting examples of QR code marketing that show the potential QR codes have in enriching the product experience and offering the customer real value
10 Creative Ways to Use QR Codes for Marketing
Reinventing the Shopping Experience Global supermarket giant Tesco solved the problem of enticing hard-working, time-strapped Koreans into its stores by bringing the shopping experience to them, with virtual stores based in subways and metro stations. Will QR codes reach widespread public consciousness, or are they destined to be a quirky aside for mainstream promotional campaigns? The trend towards increasingly complex personal technology suggests that the potential is there, but the question remains whether marketers will fully exploit the opportunities QR codes have to offer
Most current advertisements that use QR codes still have to explain how they work, and the steps the person has to take to access this additional information. Have you used QR codes in your marketing and communications? If so, how are you using them, and what results have you seen? Follow @FastCoLeaders for all of our leadership news, expert bloggers, and book excerpts
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